As one of our leading products, selecting a new colour range for Selkie waterproof wall panels isn’t something we do lightly. Instead, we go to great lengths to make sure we’re keeping in line with interior trends, while giving our customers a sound investment. This year was no different, and with the added task of consolidating our colours from 39 to 30, we pulled out all the stops to get the range just right.
Our starting point was to invite one of Europe’s leading interior finishes specialists to our Head Office in Glasgow for some expert fashion advice. Eva Hoernisch, Formica Group’s European Design Manager, updated us on design trends in the European market, based on her visits to numerous industry design shows throughout 2017.
From Eva’s reports, we shortlisted designs based on the highlighted trends of metallics, pastels and textures/layers, before narrowing them down to pastel shades, industrial colours and textures. We then split these designs between our two new ranges - Signature and Urban. Signature plays host to our fashion led options, while Urban stocks our subtler offerings and previous collection favourites, with the return of Silver Rain, Oyster Pixel, Desert Shimmer and Iranian Travertine.
So what influenced the final cut and why? Well, here’s how we did it:
While reviewing the design shows with Eva, we considered the repetitive features within each showcase. So for example, Milan Design Week 2017 was all about colour, as reported by Nancy Fire, founder of Design Works International and Design Director for HGTV HOME. Here the interiors section was dominated by the selected tones of Millennial Pink, Teal and Greenery (sage, celery and avocado). Meanwhile, the imm exhibition (the International Interiors show hosted in Cologne) had the same explosion of colour, but with the repeated presence of bright sunny or lemon yellow. For our Selkie selection, we interpreted these highlighted hues with Raindrop, Lemon Grass, Tropical Green and Salmon Wave.
As well as our pastel selection, we chose industrial designs using marbles, metallic and textured effects – a common feature in the London Design Fair 2017. Here, award winning British interior designer Katharine Pooley selected a fresher palette when it came to metallics, using silver/industrial finishes – hence our decision to bring back Silver Pearlescent, light with a sleek gloss finish. To compliment metallic, we opted for the renowned effect of marble. Although previously seen on the market, the stone is back for the upcoming seasons. Recent exhibitions, however, saw a much broader colour scheme featuring browns, greens and blacks - think raw effects and deep hues.
Finally, to texture. In his recent interview with Vogue, Interior Designer Lawrence-Bullard highlighted the importance of texture in upcoming seasons. 2017’s design shows favoured luxurious rawness, combining gritty and distressed textures with chalky and matte effects. This included inspiration from parched linens, dried reptile skins and rustic weaves. We selected designs to compliment this criteria, including Luna Marble, Travertine Rain, Textured Concrete, Sepia Marble and Lava Grey.
So from Milan to London, via Cologne, we’re proud to bring you Selkie 2017. We’re confident our new collection is absolutely spot on. You can view it in full here. To speak to a member of our Sales team call 0141 440 0800 or email firstname.lastname@example.org.