Last week we began to discuss the importance that appearance can have on a customer’s perception of a brand and how this can also impact on a person’s view of your product, as well as staff morale.
But what is it customers are wanting from a bar setting? Well, ultimately each customer is different and therefore want and desire different things. However, personally we would suggest opting from the following options as a style route:
When selecting from options such as these it is vital that you know your clientele and cater to their lifestyle! Pubs are a place of socialising, relaxing and general excitement - your customers want to feel like they are part of something. Music, styling and even your workforce contribute to what your potential customers want to buy in to.
For example a young student interested in Indie music is less likely to visit a traditional pub and a traditional pub goer is unlikely to visit an indie themed bar.
Theme routes are becoming the direction of many licensees for a USP. In particular we have highlighted "City Cafe" in Edinburgh which opts for a 50s diner bar theme. When you think of premises like these you may think it would be difficult to combine modern products with such concepts, as is the case when it comes to Traditional. However, we at Rearo can accomodate with the assistance of our bespoke service - courtesy of our commercial department.
Previous licensees who have made use of this service include Ketchup in Ashton Lane, Glasgow. This G1 Group owned premises selected a cherry print designed by Graven using digital print laminates from Formica Group Europe as well as Selkie Board Laminates for the outer seating booth area.
When opting for your bespoke choice there are many areas in which we can cater: colour, print and even shape. With manufacturing facilities based within our head office in Glasgow and a highly skilled workforce, we can make sketches in to reality.
To contact our commercial department please email or phone Rearo directly on 0141 440 0800.