With Selkie being a leading product of the Rearo brand we do not take lightly the decision process when selecting a new colour range. This year was no different and consideration was even made to the consolidation of colours from 39 to 30 to allow for a much more select and specific range, in line with the set interior trends of 2018 onwards. We want our products to be both fashion led, whilst also being a sound investment for the consumer.
Earlier in the year we were delighted to have a visit from one of Europe’s leading Interior finishes specialists to our head office in Glasgow. Eva Hoernisch, Formica Group’s European Design Manager, discussed design trends in the European market with both our sales and senior management team in advance of our planned Selkie product review - as per her visits to industry relevant design shows.
From Eva’s reports and following her guidance, we ourselves opted to select designs based upon the highlighted trends of metallics, pastels and textures/ layers, as presented in 2017’s design shows. Later narrowed pastel shades and industrial colours/ textures.
The favoured design options were then split between our two new ranges – Signature and Urban.
Signature plays host to our fashion led options, meanwhile Urban is mainly relative to our previous trade range and stocks our subtler offerings and previous collection favourites. 2017 sees the return of Silver Rain, Oyster Pixel, Desert Shimmer and Iranian Travertine.
The question you will now be asking of ourselves is which new designs have we incorporated in to the Selkie re-launch and why.
Whilst reviewing the relevant interior design shows we considered the repetitive features within each design showcase.
Milan Design Week 2017, for example, was all about colour - as reported by Nancy Fire (founder of Design Works International and design director for HGTV HOME). The selected tones of Millennial Pink, Teal and Greenery (sage, celery and avocado) were most dominant within the interiors section.
Meanwhile, the imm exhibition (hosted in Cologne, Germany) had the same explosion of colour, except with the same repeated presence of bright sunny or lemon yellow as a character defining choice.
As well as our pastel selection there is also a choice range of industrial designs using marbles, metallic and textured effects – a common feature in the recent London Design Fair 2017.
Award winning British interior designer Katharine Pooley selected a fresher palette when it came to metallics, using silver/industrial finishes and hence our choice to bring back Silver Pearlescent – light with a sleek gloss finish.
To compliment metallics we have also opted for the renowned effect of marble, although previously seen on the market, the stone is back on the market for the upcoming seasons. However, in recent exhibitions there has been a much broader colour scheme featuring browns, greens and blacks. Think raw effects and deep hues.
And thirdly, the need for texture within the collection re-launch. Interior designer Lawrence-Bullard, in his recent interview with Vogue, highlighted its importance in the upcoming design seasons. 2017’s design shows have favoured luxurious rawness, combining gritty and distressed textures with chalky and matte effects. These have included inspiration taken from parched linens, dried reptile skins and rustic weaves.
And so, we have the thought process behind Selkie 2017.
To view the new collection in full, click here. Should you wish to speak to a member of our sales team to discuss the product further please email firstname.lastname@example.org or call us on 0141 440 0800.