REARO’S ICELANDIC VISIT

Rearo Domestic Product Sales Manager Kevin Nicoll recently made a trip to Iceland to visit our distribution partners – Byko.

With customer service at the forefront of Rearo’s ethos, we always ensure to work closely with our partners – a mentality shared by Byko.

Established in 1993 as a subsidiary of Iceland based Norvik HF, Byko evolved into one of the largest and most efficient timber production plants in Latvia and currently is one of the leading forest products exporters from the country and operates two production plants in Valmiera and Cesis, both located northeast of Latvia’s capital Riga.

Currently, Byko distribute our Selkie® brand throughout Iceland. The purpose of the visit was to showcase the new 2017 range, including our ‘Urban’ and ‘Signature’ collection which is set to launch November 1st.

Domestic Product Sales Manager, Kevin Nicoll, discussed the design and selection process of the range as well as the market suitability of the product and its projected ROI.