Pinterest for beginners

Pinterest. For some, it provides endless hours of pleasure. Others, however, just don’t know where to begin. We only adopted it into our social media profile last year, but absolutely love it! So in case you’re wondering what all the fuss is about, here’s our quick guide to Pinterest essentials.

Why is it useful?

Basically, Pinterest is the Google image equivalent for food and interiors. Think of it as a more visual approach to a search engine. It provides users with Instagram worthy aesthetics with a simple click, rather than an endless supply of Shutterstock files. We use it at Rearo because it lets us give a bit of perspective to our products in an interior setting, offering our customers a little inspiration.

How can I get started?

First, you’ll need to create an account. Pinterest makes this easy by allowing you to link your account to your pre-existing Facebook or Twitter page. This cuts down log in time and means you have less information to remember.

Tip: If you’re using your profile for business purposes, always keep a consistent name, as it’s easier for your current audience to find you. Keep your usual profile photo too. The same goes for personal profiles and letting your friends find you quickly.

Once you’ve created your profile and have been granted an abundance of blank white space, your Pinterest journey begins!

What happens next?

There are three main things you do on Pinterest:

Create a board: Click the add button in the top right corner of your profile and select the board option. From this, it’s just a simple case of naming your board, writing a description and selecting a theme. So for example, you could create a board ‘My bathroom project’, with the description ‘Ideas for the new bathroom’ under the theme ‘Home or interior design’. If you’re feeling adventurous, add a friend to collaborate with. And if you don’t want anyone else to see your board, just click the Private option.

Pin: Now you have your board, it’s time to add content. There are two ways you can to do this –

  1. To pin directly from Pinterest, return to the main page which is the timeline equivalent for this platform. Using the search bar, type in what you’re searching for using keywords such as ‘wall panels’. Ta-da! You’ll be greeted with pages of inspiration. When you see something you like, click the ‘pin it’ option on the image and save it to your selected board.
  2. If you want to spread your Pinterest search into your daily web searching, just add a ‘pin it’ button to your browser - this means any images can be easily saved to your boards.

Like: If you’ve found an image you like, but don’t want to attach this to your public boards, the ‘like’ option allows a secret save. This means you can view it at a later date, but it’s not attached to existing boards – ideal when you spot an image you love, but doesn’t quite suit your current project.

So, now you’re good to go and can pin like a pro!

Remember, for great bathroom and kitchen ideas, give our profile a follow @rearom