Luca Pappalardo will be leading Rearo’s new digital strategy, reporting directly to Managing Director Graham Mercer.
Rearo Laminates have added to their Marketing department with the appointment of Luca Pappalardo as Marketing Manager
Pappalardo officially joined the Scottish based manufacturer on the first of May from his previous employer Cullen Packaging, where he had gained extensive experience within Marketing and branding.
He will be responsible for all aspects of Rearo’s marketing strategy, with a focus being placed this year on the digital aspect of the business.
Manging Director, Graham Mercer “I’m delighted that Luca will be joining the team at Rearo and I’m confident in his employment. This year we, as a business, are wanting to place a priority on developing our web sales strategy as well as building upon our current digital presence. Luca’s own previous internationally based experience within interiors brand Conforama brings a new perspective, which in my opinion can only be a good thing.”
He continues “I felt now was the time for a management figure to join the department and assist in developing our two current members who have previously participated within the scot grad programme. Personal development is key within our brand ethos and it is my belief that by adding this experienced member to the team our Marketing department will thrive and on the back of this, the business too.”
Speaking on the appointment, Pappalardo says “It’s a privilege to be joining Rearo I’m looking forward to working with my new team to continue to evolve the brand and to challenge competitors through innovative new strategies”